Looking for a
hospitality concept?

Transform your hospitality project into a unique space that stands out from the crowd. We are at your side as a partner to help you create an iconic place together with you.

 

Get advice now
Brand Identity &
& Strategy

Developing a strong brand identity through a clear design language to ensure a consistent visual presence and communication.

Understanding customer needs, target group, concept development …and everything that goes with it: logo design, website, menu card, photo and video production, social media…

Interior design &
& furnishing

Hospitality concepts — starting with the detailed planning, through the selection of high-quality furniture, first-class materials and custom-made products.

Including approval planning and turnkey execution with absolute professionals in the individual fields.

Light design
& planning

Light poetry for all the senses — spaces awaken emotions, from soft nuances to dramatic appearances — the perfect composition puts your product in the right light.

Including electrical planning, smart control or custom-made products.


Efficient and professional implementation of your hospitality project, from the basic concept to the final realization.
To get an overview of our services, please take a look at our case study:

Iconic Awards Logo

Brand Identity

An owner-managed boutique vinothek with a focus on “Vins de terroir”. We supported Gregor Bernd in realizing his vision.

Gregor is a trained winemaker and studied oenologist, and has already made a name for himself with a successful wine bar in Frankfurt am Main. It was time for the next chapter in his life — his own wine bar! Together, we developed the personal brand GREGOR’S — Boutique-Vinothek.

The focus is on the terroir of the grape and its different soil types. Considering this, we decided to use the abstract shape of the grape, the circle ● , as the basic element for the concept.

It is the interaction of the three important factors of vintner, climate, and vineyard in viticulture that the French winegrowers calls “terroir”.

The visual presence has been expanded by creating additive elements based on the basic shape of the circle ●, which are used throughout the visual corporate communication. The combination of corporate color, corporate typeface and visual bracket reinforces recognition, even if the name itself is not visible.

Do you have a project in the pipeline?

We are here to help!

Interior design & furnishing

Together with Gregor and our partner, the renowned interior design firm Joshua Lux, we developed a unique wine concept that is reflected in a 260 square meter space with over 400 carefully selected wines and champagnes. The result: a walk-in representation of the brand identity, which manifests itself in a captivating space that invites visitors to discover the world of wine, creates a wide variety of situations for visitors and triggers the right buying impulses at all times.

Quick facts

Space for 300 people
over 100 seats
260 m² total area
184 m² dining room area
94 m² terrace
over 2,000 bottles visibly on the shelves

The brick bar

7.4 m² brass
130 wine glasses ready to hand
480 chilled wine & water bottles
1,160 fired clay bricks

As part of the selection of designer furniture and the use of high-quality materials such as brass, raw black steel and green natural stone from the Altmühltal, 45 m² of mohair was used to make the seating furniture.

Ready to turn your vision into reality?

Arrange your personal consultation

Light design & planning

At GREGOR’S, the focus is on the product — impressively materialized by the custom-made lighting installation ‚GRAPES‘, which envelops the room in a warm light, even from a distance. The installation was planned and made to measure together with Leonie Langenstein.

Light design for a perfect atmosphere — 154 lighting units were installed in GREGOR’S. All lights can be controlled from anywhere via smartphone or tablet using a wireless mesh network.

 

Have you ever thought that your guests will only produce good photo material for social media with the perfect lighting? Free advertising!

Our services

  • Overall concepts for gastronomy & retail

  • Brand identity & strategy

  • Interior design & furnishing

  • Lighting design & planning
  • Furniture & product design (incl. production)

  • Photo and video production
  • Marketing

We are the right partner for the realization of your hospitality project.
Let us realize your ideas together.

Contact us

Hospitality Consulting

Based on our deep understanding of the hospitality industry and our intensive collaboration with experts in the field (Restaurant managers, chefs, F&B managers, sommeliers, bartenders, etc.), our team is also happy to assist you in the following areas:

  • Accurate planning and optimization of catering processes and routes
  • Creation of customized menus, drinks, and wine lists
  • Access to first-class chefs for the development of dishes
  • Access to selected suppliers for high-quality products
  • Expertise and advice for the successful implementation of your hospitality project

Other projects