acth ~ A Creative Thinking House
is an independent creative studio for branding,
creative direction and holistic design based in Germany.
We like to keep things simple, so we always start with a clear process. We take the time to get to know our clients‘ objectives so that our work is always based on a real understanding. Not only that, but we work collaboratively to ensure that the perfect team with the right scope and skills is available for each project.
Our service portfolio includes the development of visual identities, creative & art direction, packaging, digital, motion, 3D, and type design for the strategic and visual alignment of companies and products from a wide range of sectors.
Our work is characterized by a broad range of interests and a belief in the power of clear and unique design. We work closely with our clients to create brands with intelligence, character, and clarity. Below is an initial overview of the services and assets we offer to better position your brand.
“ BRINGING PRODUCTS TO LIFE ”
With the modeling of high-quality 3D objects and unlimited possibilities, we bring products to life. From realistic product visualizations to vivid renderings, many things are possible. The advantages are obvious and far surpass conventional photo & video shoots.
Created 3D objects offer limitless possibilities. Products can be realistically integrated into different environments and animated without the need for an entirely new production. This enables time-saving adjustments and resources in visual design.
= Multipurpose design possibilities
Compared to traditional shoots, 3D modelling enables efficient use of your assets. Changes and adjustments can be implemented quickly and easily without the need for time-consuming re-staging in the studio (set construction, lighting, props, etc.).
= Benefits of cost savings
Consistent conditions, e.g. in terms of colour-fastness, no blurred photos, no image errors/spots. Image material of (as yet) non-existent products and impossible / surrealistic perspectives can be easily created. All in minimum 5K quality.
= Constant quality
“ CREATING TANGIBLE EMOTIONS ”
Animated graphics enable a lively presentation of information that arouses emotions and takes messages to a new level.
Conception and creation of various creative Instagram story assets for a fashion multi-brand store. The engaging story assets were strategically used to capture the attention of the target audience, strengthen the brand image and intensify customer loyalty on social media.
Skilful animations not only make texts and graphics more exciting, but also easier to understand. Complex content is visualised in an attractive way, making it more memorable for your target group.
= Clear communication of information
Motion has a magnetic effect on the human eye and captures the viewer’s attention. With motion design, you stand out from static content and create a visual experience that communicates your messages effectively.
= Maximum increase in attention
A winery from Worms with a farm store and associated vinegar factory.
Family business in the 3rd generation.
“ SHAPING DIGITAL DESTINATIONS ”
Through a combination of aesthetics and functionality, we create websites that not only look good, but also communicate your message and content effectively. From user-friendliness to responsive design, we ensure that your online presence represents your brand in the best possible way and offers an optimal user experience.
“ CREATING VISIONS TO REALITY ”
An owner-managed boutique wine shop with a focus on “Vins de terroir” in Frankfurt am Main.
The complete development and design of a wine bar in terms of branding and interior. The brand should stand for the person Gregor and build on the principles of “Vins de terroir”.
Corporate design and interior design create an artful combination of colors, shapes, and materials that embody the idea of terroir and turn the atmosphere of the vinotheque into a brand identity for wine lovers. The design concept focuses on the terroir of the grape and its abstract and simple shape, the circle ●.
Together with Gregor and our partner, the renowned interior design firm Joshua Lux, we have developed a unique wine concept that materialises in a 260 square metre room with over 300 carefully selected wines and champagnes.
Space for 300 people
over 100 seats
260 m² total area
184 m² dining room area
94 m² terrace
over 2,000 bottles visibly on the shelves
A walk-in representation of the brand identity that manifests itself in a captivating space that invites visitors to discover the world of wine, creates a wide variety of situations for visitors and triggers the right buying impulses at all times.
“ DEFINING BRAND IDENTITY ”
By developing memorable visuals, we define clear and powerful brands that authentically reflect your brand values and messages and leave a lasting impression on your target audiences. From logo design to the development of brand guidelines, we consider every element to ensure your brand is presented consistently and effectively.
Kernstein is not a simple fruit brandy, Kernstein is a special schnapps. Handcrafted from high-quality original products from the Kaltenthaler distillery in Worms – Germany.
SOLT
Hause Kaltenthaler
Gregor’s